What we do.


Addressing the double burden of disease: improving health systems for Noncommunicable and Neglected Tropical Diseases

Social setting & behavior

Examines eating behaviors and nutrition patterns of children in Ticino, Switzerland, and the influence of social settings


Swiss National Study of Objectively Measured Physical Activity in Children and Youth


A social marketing project promoting physical activity and nutrition to children and their parents.


The Sustainability Incubator. A place to study and promote sustainable behaviors

BeCHANGE is...

part of the Institute for Public Communication (ICP), Faculty of Communication Sciences at the Università della Svizzera italiana (aka: University of Lugano). BeCHANGE conducts Social Marketing research, one of the five core areas of the ICP. Within this area, we focus on behavior change communication delivered through appropriate ICT and based on formative and community based participatory research methods. The primary focus of our work is on health related behaviors, but we also examine behaviors related to environment and sustainability.


We are who are are. We are who we've been.
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Prof. L. Suzanne Suggs

Director. Associate Professor of Social Marketing.
also 1) Visiting Reader @ Institute for Global Health Innovation, Faculty of Medicine, Imperial College London and 2) Senior Research Fellow @ DART, Business School, Kingston University, London and 3) Chair of Board: European Social Marketing Association
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Natalie Rangelov, MA

Doctoral Student & Research Assistant
Teaching Assistant: Social Marketing and Project manager: FAN
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Dr. Sara della Bella

Post-Doctoral Researcher
Examines relationship between eating behaviors, BMI and social setting
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Nathaly Aya Pastrana, MSc

Doctoral Student & Research Assistant
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past members

All those who worked with us in the past
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the SINC team

all those working in and for SINC

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Sara Combi

Student Assistant, SINC

Iride V. Baranella


news and updates

what's happening can be found here unless our posting of it hasn't happened