Aurora Occa

Aurora Occa joined the BeCHANGE research group in November 2012 where she collaborates as a Research Assistant on the Social Marketing project FAN (Family, Physical Activity and Nutrition), Games 4 Health and other projects. Aurora holds a MA in Business Administration with concentration in marketing from Virginia Tech (USA). She is also Graduate Student in the MA program in Communication, Management and Health. She is writing her master thesis with Professor Suggs, where she is testing effects of communication channels and message strategies to promote breast cancer prevention knowledge and screening behaviors among young women.