WISH CCHM

Communication is Fundamental to Challenges Faced by Health Leaders

Says report calling for more effective Health Communication. Communicating Complex Health Messages (CCHM) was pinpointed as an area of research by WISH at a timely and crucial crossroads in health care and communication – the rate at which we can access and spread information is increasing, our trust in sources is decreasing, competing views are[…]

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Human Computer Interaction International 2014:

Dr. Andreas Schmeil presented our research testing tailored digital personas to change nutrition and physical activity behavior at the last HCII conference held in Crete, June 2014. The work entitled, “How am I doing?” – Personifying Health Behavior through Animated Characters was presented to a large audience in a special session on Design for Behavior[…]

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Persuasive Technology 2014: Representing Health, Virtually.

Our work on virtual representations of health was presented by Dr. Andreas Schmeil at the 2014 Persuasive Technology conference in Padova Italy in May 2014. The talk entitled: “An Empirical Comparison of Variations of a Virtual Representation of an Individual’s Health” showed our work comparing the effects of four different variations of a virtual representation[…]

GHF

Global Health: Interconnected Challenges, Integrated Solutions

Members of BeCHANGE participate in the Geneva Health Forum this week in Geneva. Suggs, Rangelov, and Occa spend 3 days immersed in global health. On Thursday, the ICP is co-sponsoring a session dedicated to ICT for global health promotion. Suggs will moderate a panel, Q&A session with esteemed experts: Prof. Don de Savigny: Head, Health[…]

Aurora Occa awarded MA

Ms. Aurora Occa successfully defended her master’s thesis entitled “The secret of winning communication tools: effectiveness of videos in relation to other informational materials in the creation of health communication interventions.” She examined the differing effects of narrative and didactic communication about breast cancer on awareness, knowledge, attitudes, and intention of young women. She further[…]

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New paper in JMIR: Communicating Genetics and Smoking Through Social Media: Are We There Yet?

Prof. Suggs and colleagues from Maastricht University published a paper in the leading e-health journal, JMIR (impact factor 4.7), this week. The study examined popular social media for communication about genetics and smoking behaviour. Check it out online (open access) at: http://www.jmir.org/2013/9/e198/ Sylviane de Viron, L Suzanne Suggs, Angela Brand, and Herman Van Oyen (2013).[…]

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WSMC Toronto 2013

In April 2013, BeCHANGE attended the 3rd World Social Marketing Conference in Toronto, Canada, where inspiring and interesting discussions were raised about the role and the development of social marketing. A poster on FAN, a social marketing intervention on healthy diet and physical activity, was presented by Rangelov.