Nathaly Aya Pastrana wins best paper award @ World Social Marketing Conference

BeCHANGE doctoral student, Ms. Nathaly Aya Pastrana, won the best student paper award at the World Social Marketing Conference 2017. Held this May in Washington DC, the WSMC brought together approximately 550 academics, practitioners, and policy-makers for mutual learning about social change. Ms. Aya Pastrana had 3 presentations at WSMC17 (2 academic research and 1[…]

Screen Shot 2017-03-03 at 19.34.15

Online Games to Improve Children’s Knowledge of Nutrition and Physical Activity Guidelines

The BeCHANGE team just published our work on Online Games to Improve Children’s Knowledge of Nutrition and Physical Activity Guidelines in the Global Journal of Health Sciences, published by the Canadian Center of Science and Education. See the full text at: http://www.ccsenet.org/journal/html/gjhs/articles/65519.html Online Games to Improve Children’s Knowledge of Nutrition and Physical Activity Guidelines –[…]

2 Cohesionlogowith4values

Nathaly Aya Pastrana goes to Peru for field research

Ms. Nathaly Aya Pastrana, Ph.D. student of Social Marketing, joined the Center for Excellence in Chronic Diseases (CRONICAS) at Universidad Peruana Cayetano Heredia located in Lima, Peru, to conduct qualitative research for the COHESION Project and for her Ph.D. dissertation. Nathaly is working with the COHESION project team in Lima doing field research about community[…]

WISH CCHM

Communication is Fundamental to Challenges Faced by Health Leaders

Says report calling for more effective Health Communication. Communicating Complex Health Messages (CCHM) was pinpointed as an area of research by WISH at a timely and crucial crossroads in health care and communication – the rate at which we can access and spread information is increasing, our trust in sources is decreasing, competing views are[…]

hcii 2014 03

Human Computer Interaction International 2014:

Dr. Andreas Schmeil presented our research testing tailored digital personas to change nutrition and physical activity behavior at the last HCII conference held in Crete, June 2014. The work entitled, “How am I doing?” – Personifying Health Behavior through Animated Characters was presented to a large audience in a special session on Design for Behavior[…]

Screen Shot 2014-07-17 at 16.05.49

Persuasive Technology 2014: Representing Health, Virtually.

Our work on virtual representations of health was presented by Dr. Andreas Schmeil at the 2014 Persuasive Technology conference in Padova Italy in May 2014. The talk entitled: “An Empirical Comparison of Variations of a Virtual Representation of an Individual’s Health” showed our work comparing the effects of four different variations of a virtual representation[…]

GHF

Global Health: Interconnected Challenges, Integrated Solutions

Members of BeCHANGE participate in the Geneva Health Forum this week in Geneva. Suggs, Rangelov, and Occa spend 3 days immersed in global health. On Thursday, the ICP is co-sponsoring a session dedicated to ICT for global health promotion. Suggs will moderate a panel, Q&A session with esteemed experts: Prof. Don de Savigny: Head, Health[…]

Aurora Occa awarded MA

Ms. Aurora Occa successfully defended her master’s thesis entitled “The secret of winning communication tools: effectiveness of videos in relation to other informational materials in the creation of health communication interventions.” She examined the differing effects of narrative and didactic communication about breast cancer on awareness, knowledge, attitudes, and intention of young women. She further[…]