11 April 2013

MoveM8

Full title: Tailoring Physical activity communication: A test of the theory of planned behavior and persuasive communication strategies

Keywords: Physical Activity, E-mail, SMS, Workplace Health Promotion

Aims: Test the Theory of Planned Behavior and persuasive communication strategies in health communication designed to increase physical activity levels among a worksite population.

Sample: Working age adults (18 – 65 years).

Methods: Randomized Controlled Trial (RCT); Mix methods (interviews, focus groups, surveys).

Funders: USI R&D Foundation.

Website: http://www.movem8.info (not active anymore), https://twitter.com/movem8

Further details: http://www.icp.com.usi.ch/en/research_dettaglio_progetto?id=341

People involved:

  • Responsible: Prof. L. Suzanne Suggs, PhD
  • Project manager: Marco Bardus, PhD
  • Collaborators: Dr. Holly Blake (co-investigator, University of Nottingham), Mr. Scott Loyd (collaborator, Newtown Community Resource Centre)

 
 

Project brand identity


<< Go back to Research page