Full title: Tailoring Physical activity communication: A test of the theory of planned behavior and persuasive communication strategies
Keywords: Physical Activity, E-mail, SMS, Workplace Health Promotion
Aims: Test the Theory of Planned Behavior and persuasive communication strategies in health communication designed to increase physical activity levels among a worksite population.
Sample: Working age adults (18 – 65 years).
Methods: Randomized Controlled Trial (RCT); Mix methods (interviews, focus groups, surveys).
Funders: USI R&D Foundation.
Website: http://www.movem8.info (not active anymore), https://twitter.com/movem8
Further details: http://www.icp.com.usi.ch/en/research_dettaglio_progetto?id=341
People involved:
- Responsible: Prof. L. Suzanne Suggs, PhD
- Project manager: Marco Bardus, PhD
- Collaborators: Dr. Holly Blake (co-investigator, University of Nottingham), Mr. Scott Loyd (collaborator, Newtown Community Resource Centre)
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